“It would’ve been nice because I definitely put a lot of time into it,” she said, “ I knew going into it, it’s probably not going to make me a ton of money.”
Lyons and others are being represented by Tycko & Zavareei, a leading consumer protection class-action law firm, and Clarkson Law in Los Angeles. The lead plaintiff in the case is Jessica Lyons of Lake Arrowhead, a schoolteacher who joined Beachbody as a coach in 2016. Its secret sauce? A vast network of more than 300,000 coaches who encourage their “Challenge Groups” to follow Beachbody exercise regimens, buy Beachbody products and then recruit more weight-loss hopefuls and coaches. It has since expanded into a $3-billion publicly traded health and fitness empire peddling products including diet shakes and apparel. That was the Santa Monica fitness company’s pitch to attract its fitness coaches, but plaintiffs allege in a class-action lawsuit Monday that they were used as low-cost labor to help Beachbody get rich instead.īeachbody, which recently rebranded its diet and exercise programs as BODi, was co-founded in 1998 by Carl Daikeler as a distributor of home exercise DVDs. Join Beachbody to shed those pounds, help others lose weight and get rich in the process.
